Office Depot Welcomes Shoppers to a 'Smart World'

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Office Depot Welcomes Shoppers to a 'Smart World'

By Cyndi Loza - 11/05/2018

Office Depot is staging a promotion to spotlight its installation services and assortment of connected home devices. 

The office supply store chain is promising shoppers 20% off any smart device with purchase of the retailer's $99.99 professional installation service from Oct. 14 through Nov. 10. (Services requiring travel outside a 50-mile radius from the store will incur an additional $89.99 fee.)

A feature in the retailer's Oct. 21 circular and in-store stanchion sign tout the deal employing a "welcome to your smart world" message and depicting the logos of Google, Amazon's Ring, Amazon, Arlo Technologies' Arlo, Google's Nest, Google and TP-Link Technologies' TP-Link. SKUs from the aforementioned brands are also spotlighted in stores via "welcome to your smart world" in-line displays sharing product details and tips. 

Online, a homepage display ad directs users to a page within the retailer's website (officedepot.com/smartworld) that depicts logos from Ring, Nest and Arlo, as well as Honeywell, Samsung SmartThings and Philips Hue. The page also: 

  • groups product under categories "smart security & surveillance," "smart lighting," "smart access," "smart energy management" and "smart automation."
  • directs users to pages for products compatible with Google Assistant, Amazon Alexa, SmartThings, Nest, Wink Labs' Wink and Apple's Apple HomeKit.