Nordstrom's Nordy Club
Enhancing its loyalty program, Nordstrom has launched Nordy Club, a loyalty club that includes the usual point-based system accruing toward rewards as well as money-off when buying. Additionally, Nordy Club members who use the Nordstrom app will have access to a much more personalized experience. Within the app, Nordy Club members engage with a dashboard to check the status of points, gain access to exclusive items for members only, instantly see items to redeem points and manage points. There are four levels to the Nordy Club based on how much that user spends, and benefits increase at each level before topping off at the last level with access to invite-only events and to Nordstrom’s stylists.