Nike Snapcode Purchase
During the NBA’s All-Star Weekend in February, Nike threw an exclusive party at a location in Los Angeles. Attendees were given a Snapcode to scan from within the Snapchat mobile app that allowed purchase of a limited, early release of its Jordan III Tinker shoe. The product was said to be the first-ever product sold through Snapchat. Canadian platform Shopify powered the order with shoe-size selection, etc., and Darkstore, San Francisco, handled same-day delivery. Darkstore matches the nearest business to a user’s delivery location that is carrying the product for a quicker and cheaper delivery. Snapchat launched a custom lens for people attending the all-star festivities at the Staples Center in L.A., too. Snapchat users could access the geo-fenced lens or AR overlay of Michael Jordan.