Nielsen and NPD Build Omnishopper Panel
New York-based Nielsen, and NPD, Port Washington, New York, are building a large-scale, comprehensive omnishopper consumer panel to bring insight into today’s shoppers across all channels, all products and all categories. The panel will connect to multiple consumer data sources to comprehensively track shopper behavior online and offline across all products and categories. The approach will increase data granularity by leveraging Nielsen’s and NPD’s deep product reference data and retail market measurement truth sets to deliver accurate omnishopper insights that enable progress.
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