News America Marketing Embraces Blockchain Tech
New York-based News America Marketing is using incubating and testing with blockchain technology to modernize how consumers, brands and retailers use incentives. Blockchain is a digital ledger of economic transactions that cannot be corrupted and can record virtually everything of value. For incentives, it allows for greater transparency, accountability and security for manufacturers, retailers and consumers. Beta tests begin this fall and the company plans to work with tech partners, retailers and brands interested in testing and learning about this new approach to incentive programming.