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New Product Launches

A collection of news, articles and other featured content about New Product Launches.

Mass Merchants Help Barbie Turn 60

Meijer is touting month-long "birthday deals" on Mattel's Barbie SKUs as one of several retailers tying in to the doll's national 60th anniversary celebration.

Jewel-Osco Introduces ‘Beauty in a Blink’ Boxes

The supermarket chain is one of the latest retailers to jump on the beauty box trend sweeping the category with the launch of its first curated collection of sample-sized products.

Target tied in to the Feb. 8 theatrical release of Warner Bros. Entertainment's The Lego Movie 2: The Second Part by stocking exclusive licensed merchandise and staging an in-store scavenger hunt.

Target is shining a spotlight on its new private label line of "size-inclusive" swimwear.

Albertsons Cos. continues to add new elements to the digital marketplace ( it launched last October, including curated specialty boxes and an upcoming subscription service, and looks to translate learnings from the online platform into stores' physical aisles.

The home appliance manufacturer has integrated Amazon’s Dash replenishment functionality into its entire lineup of 2018/2019 connected smart appliances as it aims to provide unparalleled convenience.

Kellogg Co. is giving Sam’s Club an exclusive launch window for its flagship-brand “Caticorn” cereal before rolling out the limited-edition SKU to other retailers in March.

Target is shining a spotlight on its new assortment of baby essentials from private label Cloud Island.

Best Buy is continuing to transform its business and in-store experience with the addition of digital price labels to 240 stores.

Furthering its strategy of giving digital native brands an in-store presence, Target is again teaming up with Harry's, Inc. to exclusively stock SKUs from the manufacturer's new women’s body care brand Flamingo.

Target is shining a spotlight on its assortment of organic and plant-based milk.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores?

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

Costco is exclusively stocking a new limited-edition, 12-piece nail polish Advent calendar from L’Oreal USA’s Essie dubbed “The Essie House of Color Kit.”

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