Mobile Marketing

Press enter to search
Close search
Open Menu

Mobile Marketing

A collection of news, articles and other featured content about Mobile Marketing.

Kroger is teaming with Microsoft Corp. to pilot two data-driven, "connected experience" stores and jointly bring to market a commercial Retail as a Service (RaaS) product for the retail industry.

Iceland-based supplier Niceland Seafood has partnered with distributor Seattle Fish Co. to launch fully traceable seafood, offering info via on-pack QR codes and planning to incorporate blockchain technology.

Mobile company inMarket, Venice, California, introduced a new suite of location-based display ads under a lineup called “Interactive Moments.” Brands running ads across inMarket’s network of apps can access these new ways of engaging consumers.

New York-based Verve, a company that enables brand clients to use its platform to develop location-based programmatic video and ad programs for mobile, is integrating into New York-based Yext and its directory of apps.

A new mobile app called Flashfood from the Toronto-based company of the same name aims to help shoppers buy foods that are close to expiring at big discounts. The app hopes to lessen food waste and save its mobile members money.

Chad Summe

Quotient promoted two of its senior leaders, Chad Summe and Jason Young.

Amazon unveiled a new discovery feature for buying home products on the mobile phone or tablet called Amazon Scout. The visual tool is almost like a board of items and is similar to a tool that apps such as Stitch Fix employ for users to rate items with a thumbs up or down.

Enhancing its loyalty program, Nordstrom has launched Nordy Club, a loyalty club that includes the usual point-based system accruing toward rewards as well as money-off when buying. Additionally, Nordy Club members who use the Nordstrom app will have access to a much more personalized experience.

Apple has acquired location-based mobile app Shazam. The music app gives users the ability to identify the artists and songs playing near them. Apple says the app has more than 1 billion downloads, and the company will now offer Shazam ad-free.

Forrester's Brendan Witcher outlined four new retail imperatives for 2018 centered on omnichannel commerce that are customer-obsessed and data-led during a keynote at the 2018 Path to Purchase Expo.

Faced with reports that Millennials weren't eating cereal because they were too lazy to wash a bowl and spoon, Post Consumer Brands decided that rather than abandon the demographic, it would design a program to bring them back to the category.

Show More