Mobil 1 Drives 'Earth Day' at Walmart
ExxonMobil's Mobil 1 returned to Walmart this year with another purchase incentive buoyed by supporting activity, this time tying in to the April 22 observance of "Earth Day."
The brand dangled $10 off a future Mobil 1 receipt with purchase of five quarts of any Mobil 1 motor oil or a Mobil 1 oil change service at Walmart.
Shoppers making the qualifying purchase from Jan. 15 to April 30 submitted receipts to earthdaydriveaway.com to redeem the offer and enter a corresponding sweepstakes awarding an "eco-friendly" 2018 Chevrolet Equinox vehicle. Consumers who recycled oil at a Walmart Auto Care Center could also enter the sweeps. Grand Rapids, MN-based Arrowhead Promotions and Fulfillment Co. administered.
Upfront standees plugged the effort in stores. Mobil 1 supported with leaderboard ads on its own website and a brand showcase within walmart.com.
Last year, the partners offered the same purchase incentive supported by a range of different digital activity.