Milk-Bone 'Taste Like a Treat' Shelf Talker

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Milk-Bone 'Taste Like a Treat' Shelf Talker

By Joe Ricci - 03/16/2017

This simple aisle interrupter from the J.M. Smucker Co.’s Big Heart Pet Brands does a wonderful job of telling the Milk-Bone vitamin story and highlighting package location on the shelf. Previously, I had spent five-plus minutes looking for this exact item for my dog in a mega-store along the 60 feet of dog treats and “chewies.” The product package’s shape is replicated exactly, and the dog model is adorable. Small, smart and perfectly positioned.

— From 'Ricci at Retail,' published April 2017