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Meijer

A collection of news, articles and other featured content about Meijer.

Johnsonville Sausage may have made up the "Bratsgiving" holiday, but thanks in part to the manufacturer's willingness to tailor unique activations, the August grilling program has become a regular calendar event for a growing list of major retailers.

Meijer is looking out for teachers with a series of back-to-school promotions.

Mars Inc. is promoting the red, white and blue confectionery SKUs it rolls out for Memorial Day and the Fourth of July with an exclusive sweepstakes at Meijer.

PepsiCo's Mountain Dew is giving Meijer an exclusive overlay to its national "Dew Nation Rewards" program.

Meijer is handling the accelerating pace of change in retail by focusing on three things: customers, convenience and content.

Meijer brought a more limited selection of imported Italian products to stores in January and February during its second annual "Mercato Italiano" campaign.​​​​​​​

This promotional calendar originally inserted in the September 2017 issue of Shopper Marketing identifies the major seasonal promotions at 11 key retailers.

Meijer is spotlighting products from Olympic sponsors Coca-Cola Co., Mondelez International, Kellogg Co., Hershey Co., Procter & Gamble and J.M. Smucker Co. during the Pyeongchang games with a "There's No Us Without U" campaign.

In its second year, redesigned program targets moms looking for solutions.

Mars Inc. activates at Meijer and Walmart as brand’s caramel product debuts nationally Mars Inc.’s caramel-filled M&M’s recently hit shelves across the U.S.

With the “Oreo Cookie Balls” recipe campaign, Mondelez repositioned its staple to provide some holiday magic – and it did so at three retailers with three distinct shopper solutions. 

As soon as Kimberly-Clark, Geometry Global and HelloWorld wrapped up the 2016 “Summer Dreams” promotion at Meijer, they began considering how they could make an even bigger impact on shoppers in 2017.

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