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Mass Merchants

A collection of news, articles and other featured content about Mass Merchants.

Target has completed installing conveyor belt ads at more than half of its 1,800 stores, further securing its status as the market leader in embracing the unique in-store advertising medium. 

Danone North America and Meijer teamed for a program highlighting plant-based foods during the meat-fatigue-inducing summer months.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores?

Target is spotlighting its year-old retail brand experience team whose first start-to-finish project was to create the mass merchant's in-store holiday experience this year.

Target is adding customizable stockings, sacks, ornaments and gift wrap under seasonal private label Wondershop to its holiday assortment this year.

Target is exclusively stocking a doll and bilingual English and Spanish storybook created by former Procter & Gamble executive Leslie Guzman. 

Target has reallocated space at nearly 500 of its 1,840-some U.S. stores to grow its toy department ahead of the holidays.

Walmart is investing heavily in affiliate marketing, partnering with media companies and influencers to pay them for generating clicks or sales.

Target has rolled out a new home essentials and personal care private label for the budget-conscious and space-constrained shopper.

Kantar PowerRankings 2018

PepsiCo earned the top position among suppliers in Kantar’s 2018 US PoweRanking report for the third consecutive year.

Target has teamed with cookbook author and model Chrissy Teigen to launch an exclusive kitchen and tabletop collection.

Walmart is promoting several food brands in its stores as fellow supporters of sustainable farming practices.

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