A Marketer's Guide to Behavioral Economics
Behavioral Economics is causing quite a buzz these days, especially in marketing. Doesn’t every brand want to know what truly drives consumer behavior – and how to influence it? There are some important theories to borrow from behavioral economics that can strongly push consumers toward desired behaviors.
If you’re looking to inject energy into your marketing tactics or just curious about the human mind’s impact to your work, read on. HelloWorld will share the basics of behavioral economics, give you a few tools to test, and show the impact these theories can have on your campaigns.