Marketer Profiles

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Marketer Profiles

A collection of featured Marketer Profiles.

Jay Evans The Marketing Arm

Our eighth annual report recognizes more than 200 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.

Charles Daigle first connected with Dallas-based agency Promotional Resources in the 1980s when it was a small shop working with the food service industry.

​​​​​​​Patti Conti has been at the helm of HMT Associates for nearly two decades. She founded the agency in 2002 based on her passion for connecting consumers to brands.

​​​​​​​As senior vice president of shopper engagement for The Marketing Arm, Jay Evans oversees the agency’s PepsiCo shopper marketing work and its new business opportunities in shopper.

​​​​​​​Soche Picard has been hard at work during her first year as Arc Worldwide North American CEO. She’s spent the time evolving the positioning of Arc (Leo Burnett Group’s commerce agency), realigning teams and creating an operating system around “irresistible commerce.”

Garrett Plepel and Gary Friedlander co-founded Collaborative Marketing Group in November 2000 because they saw the opportunity to provide a cost-effective, nimble shopper marketing agency.

More than 100 consumer product manufacturer and retail executives are represented in this year’s list of noteworthy merchandising professionals, all of whom develop in-store solutions that stand up to the challenges of today’s dynamic retail environment.

Kelly Marsh started her marketing career at Starbucks in the early 2000s. She held a variety of marketing roles to build the brand both nationally and locally.

Tonya Herring believes every career is a journey and a set of experiences that builds your skill set for the next challenge.

Jason Wood joined Mars in 2004 and has not looked back. Wood says he is fortunate to have held a variety of positions that have prepared him for his current role.

Angela Moore is one of three 2018 Women of Excellence honorees in the “Collaboration” category.

Randi Slusky began her career after graduating with a degree in theatre production, starting as a costumer working behind the scenes. After some time, her path took a turn into magazine and catalog production before transitioning into agency work.

Jessica Ellickson is one of three 2018 Women of Excellence honorees in the “Collaboration” category.

Julie Fisher is one of three 2018 Women of Excellence honorees in the “Innovation” category.

Tom Ward image

Our report recognizes more than 250 brand and retail executives who are making notable contributions in the area of e-commerce.

Debbie Zefting is one of three 2018 Women of Excellence honorees in the “Collaboration” category.

Cathy Allin is one of three 2018 Women of Excellence honorees in the “Innovation” category.

Bree Glaeser is one of three 2018 Women of Excellence honorees in the “Innovation” category.

Omar Haque’s career has encompassed all things digital. He’s been in the e-commerce space since Webvan – the “original” online grocery startup founded in the mid-1990s.

Jim Morgan and Calvin Lammers do not work for the same company, yet they talk at least once a week about e-commerce.

​​​​​​​Liz Mayer is one of three 2018 Women of Excellence honorees in the “Leadership” category.

Tom Ward began working for Asda, Walmart’s British arm, in various field and home office-based roles mostly focused on operation.

Julie Lynn York is one of three 2018 Women of Excellence honorees in the “Leadership” category.

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