Marketer Profiles

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Marketer Profiles

Despite a vast array of methodologies and a wide variety of job titles, this elite group of 160-plus marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

In her short tenure at GSK, Carolyne Klug has changed the way the shopper marketing team drives healthcare multi-category growth at Kroger. She joined the company in May 2016 after starting out in sales and spending eight years on the agency side.

In her decade of brand management experience launching big brands to market, Nicky Jackson was a custodian for the brands, looking to new innovation to drive each brand and its category forward.

A classically trained CPG marketer, Olga Yurovski started her career 19 years ago as an associate brand manager at Procter & Gamble in Ukraine. She then held multiple brand marketing roles in various companies before landing at Conagra Brands in 2007.

Before joining the Johnsonville team in the fall of 2016, Marc Bennett spent nearly a decade in the advertising world.

As Mondelez International’s customer director, shopper marketing, for Kroger, Kara Farnham has built a solid foundation of trust with the retailer and with both brand and sales teams internally.

You can look at numbers and deduce information. If you hear someone speaking, you get it. But if something is beautiful to look at, it stays with you longer, Joe Davis says. An avid reader, Davis has always been interested in a good story.

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