Shopper marketing is part of what TPN handles for its clients, but the agency considers its mission broader than that. TPN focuses widely and ambitiously on creative commerce, says Rich Feitler.
As head of the SFW marketing agency, Ged King follows in the footsteps of his father George King, who started the agency following a successful career at Black & Decker that included the launch of the Dustbuster.
Our seventh annual report recognizes more than 220 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.
When Stanton Kawer took on his first role as an account executive at Blue Chip Advertising, he was the agency’s second employee. “I thought I was going to be in creative, but the gentleman who owned the company said, ‘You’ve gotta sell, kid,’” Kawer says.
Karen Sales – vice president, digital partnerships and shopper marketing, at Albertsons Companies – is one of three 2018 selections for our Hall of Fame. We interviewed her in January at Albertsons Cos.’ headquarters.
More than 125 consumer product manufacturer and retail executives are represented in this year’s list of noteworthy merchandising professionals, all of whom develop in-store solutions that stand up to the challenges of today’s dynamic retail environment.
Greg Norsworthy’s career in merchandising began more than 20 years ago when he was an account executive for Nestle Purina Petcare. After several years in category leadership roles, he became very interested in the retail environment.