Marketer Profiles

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Marketer Profiles

A collection of featured Marketer Profiles.

Who's Who in Digital Shopper Marketing

Our sixth annual report recognizes more than 170 brand and retail executives who are making notable contributions in the area of digital shopper marketing.

Our seventh annual report recognizes more than 220 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.

Donna Zambo started her career in grocery 30 years ago at Pathmark, working in market research and manually coding customer survey responses.

​​​​​​​Alicia Mosley has held many marketing leadership roles in brand management, innovation and corporate marketing in her career of more than two decades.

Hannah McKee was looking to get back to the U.S. after spending several years working in corporate marketing for Nestle in Santiago, Chile. She gained experience in different functional areas including brand, digital and social and sought a way to broaden her marketing knowledge and skill set.

After spending several years in marketing roles for startups and, most recently, a retail/brand-focused marketing agency in Seattle, Ryan Mallett wanted to switch things up. His goal was to work directly for a brand to challenge himself further in the retail marketing environment.

Jamie Sohosky, VP, marketing, customer experience, Walmart U.S., is one of three 2018 selections for our Hall of Fame. We interviewed her in February at Walmart's headquarters.

When Stanton Kawer took on his first role as an account executive at Blue Chip Advertising, he was the agency’s second employee. “I thought I was going to be in creative, but the gentleman who owned the company said, ‘You’ve gotta sell, kid,’” Kawer says.

Partnership and collaboration toward win-win solutions are what motivate Cheryl Hatfield, senior vice president, client leadership, at The Mars Agency, Southfield, Michigan.

What motivates Allison Welker? Happy people doing smart work and delivering results. In her 20-year career, Welker has had the opportunity to work with many such individuals.

​​​​​​​Shopper marketing is part of what TPN handles for its clients, but the agency considers its mission broader than that. TPN focuses widely and ambitiously on creative commerce, says Rich Feitler.

Matt Pierre – director of e-commerce - North America at General Mills – is one of three 2018 selections for our Hall of Fame. We interviewed him in February at General Mills' headquarters.

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