Marketer Profiles

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Marketer Profiles

A collection of featured Marketer Profiles.

Erika Kothman is one of three 2018 Women of Excellence honorees in the “Rising Star” category.

Cleyana Mayweather is one of three 2018 Women of Excellence honorees in the “Rising Star” category.

Lindsey Cox is one of three 2018 Women of Excellence honorees in the “Rising Star” category.

Despite a vast array of methodologies and a wide variety of job titles, this elite group of nearly 200 marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.

When 3M expressed interest in building a shopper insights competency, Keith Albright didn’t hesitate to be a part of it.

Twelve years ago, Deb Fifles received a call that Safeway wanted to establish and build a consumer insights function. She jumped at the opportunity to create a department from scratch.

Michelle Weinrich joined Mars Wrigley in September 2016 as the shopper insights lead for its Walmart business. In July 2017, she took over leading the shopper insights function for Mars Wrigley Confectionery in the U.S.

​​​​​​​As the shopper insights center of expertise at Mars Inc., AiCi Li is responsible for growing capabilities and advancing the organization’s learning agenda in this practice area.

Chaney Youngblood’s career has had a nontraditional trajectory at General Mills. She started in sales straight out of college and reported to a marketing director, which had never been done before. It was in an effort to link sales and marketing together.

When Bic was in search of a leader for its new Center of Excellence for Category Management and Shopper Insights, the organization tapped Pat FitzSimons.

​​​​​​​Iovate Health Sciences International's Jason Prowse says he ended up in his current role in the best possible way.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

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