Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.
Matt Dubow has always had a passion for debate, and the skills he acquired early on help him every day in his work. It’s all about the story, he says. “We need to influence our customers, and create a relationship and foundation with them.
Chaney Youngblood’s career has had a nontraditional trajectory at General Mills. She started in sales straight out of college and reported to a marketing director, which had never been done before. It was in an effort to link sales and marketing together.
Alexa Spanier landed at a small agency right out of college, doing work in public relations and marketing and following the career path she always intended to take. That was where she realized that marketing was her true passion, and she moved to another agency, focusing solely on CPG marketing.
Varun Sharma, who just finished his 10th year at Procter & Gamble, always knew he wanted to work in a dynamic environment. He’s a classically trained electrical engineer who learned quickly that going deep into his field might not be the best fit.