Marketer Profiles

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Marketer Profiles

A collection of featured Marketer Profiles.

Nominated by their respective companies’ representatives in the Path to Purchase Institute’s League of Leaders, these rising stars are making a name for themselves by doing work for their brands that is worthy of attention.

Matt Dubow has always had a passion for debate, and the skills he acquired early on help him every day in his work. It’s all about the story, he says. “We need to influence our customers, and create a relationship and foundation with them.

Chaney Youngblood’s career has had a nontraditional trajectory at General Mills. She started in sales straight out of college and reported to a marketing director, which had never been done before. It was in an effort to link sales and marketing together.

Alexa Spanier landed at a small agency right out of college, doing work in public relations and marketing and following the career path she always intended to take. That was where she realized that marketing was her true passion, and she moved to another agency, focusing solely on CPG marketing.

Abbey Griswold likes to be on the forefront of change, and from where she sits, she has a good view of the changes in consumer appetites, technology, techniques and the overall retail landscape.

Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.

Varun Sharma, who just finished his 10th year at Procter & Gamble, always knew he wanted to work in a dynamic environment. He’s a classically trained electrical engineer who learned quickly that going deep into his field might not be the best fit.

Ashleigh Borchers has never been afraid of a challenge. She says she learned early on to collaborate and be a team player, navigate hard conversations, deal with conflict and find solutions.

Ashleigh Gage knows a thing or two about commitment and balance. A varsity athlete on the synchronized skating team at Western Michigan, she trained 40 hours a week while carrying a full class load.

Karen Mizell knew she wanted to go into business early on. While in school at Dartmouth, she veered from the consulting and banking paths that many of her classmates were heading down.

Fascinated by what makes people behave the way they do, Joy Ho earned a degree in psychology in her native Singapore. But it was her exposure to communications there that cemented her career path.

We caught up with a few of the people who were profiled in our inaugural Who’s Who in Shopper Marketing in 2009.

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