Our seventh annual report recognizes more than 220 dedicated, passionate agency executives whose creative, intelligent work is not only helping brand and retailer clients achieve success but pushing the discipline of shopper marketing to new heights.
Hannah McKee was looking to get back to the U.S. after spending several years working in corporate marketing for Nestle in Santiago, Chile. She gained experience in different functional areas including brand, digital and social and sought a way to broaden her marketing knowledge and skill set.
After spending several years in marketing roles for startups and, most recently, a retail/brand-focused marketing agency in Seattle, Ryan Mallett wanted to switch things up. His goal was to work directly for a brand to challenge himself further in the retail marketing environment.
When Stanton Kawer took on his first role as an account executive at Blue Chip Advertising, he was the agency’s second employee. “I thought I was going to be in creative, but the gentleman who owned the company said, ‘You’ve gotta sell, kid,’” Kawer says.
Shopper marketing is part of what TPN handles for its clients, but the agency considers its mission broader than that. TPN focuses widely and ambitiously on creative commerce, says Rich Feitler.