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Loyalty Marketing

A collection of news, articles and other featured content about Loyalty Marketing.

Equipped with a taqueria and growler station as well as new technology, 7-Eleven's new "lab store" in Dallas is not your average convenience store.

Albertsons Cos. bolstered its annual Monopoly collect-and-win game this year by adopting a more strategic planning process.

7-Eleven has teamed with National Collegiate Athletic Association sponsor BodyArmor to launch a pair of March Madness-themed augmented reality (AR) experiences within the retailer's mobile application.

Albertsons Cos. continues to add new elements to the digital marketplace (moreforu.com) it launched last October, including curated specialty boxes and an upcoming subscription service, and looks to translate learnings from the online platform into stores' physical aisles.

Five industry experts weigh in on how to think about brand loyalty, what to focus on and how to build it.

Forrester's Brendan Witcher outlined four new retail imperatives for 2018 centered on omnichannel commerce that are customer-obsessed and data-led during a keynote at the 2018 Path to Purchase Expo.

Enhancing its loyalty program, Nordstrom has launched Nordy Club, a loyalty club that includes the usual point-based system accruing toward rewards as well as money-off when buying. Additionally, Nordy Club members who use the Nordstrom app will have access to a much more personalized experience.

Amit Bhardwaj

Former Marsh and SpartanNash exec Amit Bhardwaj joined Fred’s this month as vp of customer experience.

Kroger this month partnered with BP to expand the retailer's Fuel Points rewards program to its Mariano's and Harris Teeter chains.​​​​​​​

7-Eleven has teamed with Hershey Co. to let shoppers earn a free Reese’s SKU after the sixth eligible brand purchase.

PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.

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