Loyalty Marketing

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Loyalty Marketing

A collection of news, articles and other featured content about Loyalty Marketing.

Five industry experts weigh in on how to think about brand loyalty, what to focus on and how to build it.

Forrester's Brendan Witcher outlined four new retail imperatives for 2018 centered on omnichannel commerce that are customer-obsessed and data-led during a keynote at the 2018 Path to Purchase Expo.

Enhancing its loyalty program, Nordstrom has launched Nordy Club, a loyalty club that includes the usual point-based system accruing toward rewards as well as money-off when buying. Additionally, Nordy Club members who use the Nordstrom app will have access to a much more personalized experience.

Amit Bhardwaj

Former Marsh and SpartanNash exec Amit Bhardwaj joined Fred’s this month as vp of customer experience.

7-Eleven has teamed with Hershey Co. to let shoppers earn a free Reese’s SKU after the sixth eligible brand purchase.

Kroger this month partnered with BP to expand the retailer's Fuel Points rewards program to its Mariano's and Harris Teeter chains.​​​​​​​

Office Depot shined a spotlight on HP SKUs last week through a variety of promotions.  As part of the effort, the office supply chain dangled a "buy one, get one 30% off" deal on HP ink from Oct. 7-13.

Whole Foods Market is promoting a wide variety of seasonal flavors and occasions with a "This fall, let's fall hard" campaign.​​​​​​​

PetSmart has replaced its PetPerks loyalty program with a points-based program dubbed Treats.

Sam’s Club teamed with a bevy of manufacturers to run a series of promotions aimed at preparing school-bound families this season.

Walgreens thrust "cosmetics, nails & accessories" into the spotlight in recent weeks, dangling a "buy 2, get 3rd free" offer valid Aug. 26 through Sept. 22.

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