L'Oreal Paris Shelf Trays

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L'Oreal Paris Shelf Trays

By Joe Ricci - 09/19/2017

L’Oreal USA has produced some of the best cosmetic displays over the years to match its fine line of beauty products. These thermo-formed units continue that tradition – with one graphics twist that I found particularly sharp. The black trays were developed to fit the products being held, but the header cards carried themed messages, one for eye-enhancing items with multiple examples of the effects and one for lip-enhancing items with a clever big, colorful kiss palette. When positioned side by side, the effect is striking. And each unit works to help sell the other.