Location-Based Audience Segments
Acxiom, Conway, Arkansas, has partnered further with San Mateo, California-based 4INFO on a new service that will deliver location-based audience segments for shopper marketers to use in digital campaigns, allowing for the sending of relevant, targeted offers or personalized experiences. The partnership pairs Acxiom’s consumer data and identity graph information with 4INFO’s predictive location data. 4INFO owns a unique “Predictive Visitors” audience segmentation function that predicts a consumer’s store visits, and the partnership with Acxiom expects to enhance that ability on a larger scale. The two companies recently partnered on a platform to provide in-depth data on consumers in Mexico.