'The Lego Batman Movie' Endcap

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'The Lego Batman Movie' Endcap

By Joe Ricci - 08/02/2017

When you have the hottest “horse” in the race, you ride it as long and as far as you can. Hence, an endcap featuring Lego Batman-themed toys. By utilizing the mass retailer store’s endcap shelving, the display could be tailored to the size of the packaging at no expense to the brand. The full-color header coordinated the toy sets very nicely. The header color was slightly different than the island unit, but it was a dead match to the package colors.

— From 'Ricci at Retail,' published August 2017