Kroger Beautifies Summer
Kroger is running its second annual "Summer Beauty Event," offering loyalty cardholders more than $50 worth of digital coupons for personal care products and cosmetics.
In stores, shelf talkers promoting the sale depict product from Unilever's Dove and Tresemme, L'Oreal's Garnier and Johnson & Johnson's Neutrogena.
Email ads and display ads on websites such as aol.com link to pages within chain websites hosting dozens of digital coupons that can be clipped from June 10 to July 7 and redeemed by July 21. The page also hosts seasonal articles as well as makeup and hair styling tutorial videos (see below) provided by brands including Edgewell Personal Care's Banana Boat, Revlon and Sanofi's Chattem's Gold Bond. The retailer enlisted bloggers via dunnhumby's BzzAgent to promote the campaign.
Kroger has been running spring and fall Beauty Event sales since 2016, though the last four have centered on bulk-purchase incentives. The 2017 Summer Beauty Event delivered $40 worth of digital coupons.