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A collection of news, articles and other featured content about Kroger.

As official sponsors of the NCAA’s March Madness basketball tournament, Coca-Cola, Mondelez and Hershey partnered for a shopper marketing program that made Kroger a one-stop shop for home parties around the tournament.

In a world where they have to compete with massive global juggernauts like Amazon on price and selection, private label is where grocers will stand out from other players and give shoppers a compelling reason to visit their stores.

​​​​​​​Executing a complete retail reinvention that reversed five years of year-over-year sales dips, Metro Market, a division of Kroger, overhauled the big box design of one of its stores into a specialized, artisan shopping experience.

Kroger this year added a cause component to its annual "Sustainability Lives Here" campaign, which ties in to the designation of April as "Earth Month."

Kroger enlisted beauty influencers to promote its latest "Beauty Event" sale.

Kroger ditched the instant-win game component of its annual "March to Savings" campaign this year, instead using digital coupons and a bulk-purchase incentive to capitalize on the March Madness season.

Kroger’s “Scan, Bag, Go” program – which began as a handheld scanner that shoppers use while shopping and then check out at a special self-checkout machine – is headed to 400 more stores under various Kroger banners across the country, and it will now incorporate the mobile phone.

Kroger and Procter & Gamble's Tide activated their joint sponsorship of JTG Daugherty Racing to run a "We Win, You Win" sweepstakes ahead of the Daytona 500.

Avon Products appointed Jan Zijderveld to succeed CEO Sheri McCoy, who previously announced her intention to retire from the company.

Kroger expanded on the free cholesterol screenings it performed at select Ohio stores during February 2017 to offer them retailer-wide during this year's "American Heart Month."

Supermarket operator includes brands in Game Day Greats campaign and beyond.

After pausing during the holiday season, Kroger's "Game Day Greats" campaign has returned for a second flight leading up to the National Football League's Super Bowl.

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