Marketers must deepen their knowledge of the industry’s growing digital ad tools and cultivate new approaches and partnerships.
With so much attention among today’s retail leaders on Amazon and e-commerce, it is easy to miss one of the most important recent trends beneath the surface: the growth
Yogurt brand supplies sweepstakes, leverages targeted digital advertising
White Plains, N.Y. — Danone North America activated its sponsorship of the National Football League Draft with an Oikos “Flavor Draft” sweepstakes at Kroger.
As official sponsors of the NCAA’s March Madness basketball tournament, Coca-Cola, Mondelez and Hershey partnered for a shopper marketing program that made Kroger a one-stop shop for home parties around the tournament.
Executing a complete retail reinvention that reversed five years of year-over-year sales dips, Metro Market, a division of Kroger, overhauled the big box design of one of its stores into a specialized, artisan shopping experience.
In a world where they have to compete with massive global juggernauts like Amazon on price and selection, private label is where grocers will stand out from other players and give shoppers a compelling reason to visit their stores.
Kroger ditched the instant-win game component of its annual "March to Savings" campaign this year, instead using digital coupons and a bulk-purchase incentive to capitalize on the March Madness season.