Keurig Gives Target a Slim Coffee Brewer
Target is exclusively stocking a new, slim coffee maker from Keurig Dr Pepper designed for young java drinkers.
The Keurig K-Mini coffee maker began rolling out to stores and target.com this month. At less than five inches wide, the coffee maker is the slimmest brewer Keurig has made. The SKU is available in "Oasis" light blue and black and can accommodate a cup sized between 6 to 12 ounces.
In stores, the exclusive brewer is stocked on gondolas alongside K-Cup beverage pods. A feature in the retailer's Aug. 12 circular and an Aug. 16 Facebook update from Keurig supports.
Keurig also rolled out a K-Mini Plus coffee brewer, which is just as wide as the K-Mini brewer and has additional benefits such as a "Strong Brew" feature and a K-Cup pod storage unit. The coffee maker was originally only available at Bed, Bath & Beyond (in store and online) and keurig.com, but later rolled out to retailers nationwide.
“We know younger coffee drinkers are going through many milestones in their lives – from beginning a new school year to starting their first job in a new city – and they want products that are beautifully designed and can seamlessly fit into their lifestyle,” Andrew Loucks, president, Keurig appliances, at Keurig Dr Pepper, said in a media release. “The new Keurig K-Mini brewers are our slimmest brewers yet and incredibly easy to use, making them the perfect portable sidekick for anyone heading back to college, moving into a new apartment, setting up a home office or wherever life takes them.”