Kellogg 'Buckets for Breakfast' Program
With live events and a heavy social presence, Kellogg Co. helped raise awareness for childhood hunger with its “Buckets for Breakfast” program this spring. The fun of the campaign was consumers sharing their attempted basketball trick shots on social channels with the #bucketsforbreakfast hashtag. Kellogg supported the No Kid Hungry organization and also teamed up with the Chicago Bulls’ Jimmy Butler and Olympic gymnast Simone Biles to participate in events with school children in their local areas. The athletes shared on their social channels, as did Kellogg, which is donating 1% of sales for specially marked boxes of Kellogg’s cereal sold during the year. The campaign launched during “National School Breakfast Week” (March 6-10) and on National Cereal Day (March 7).