J&J’s Rajagopalan Evaluates Omnichannel Collaboration at P2P Summit
Sri Rajagopalan, Johnson & Johnson’s vice president of e-commerce & new business models, will discuss how e-commerce has changed the traditional relationship between retailers and consumer goods manufacturers when he speaks in May at the Path to Purchase Summit in Ft. Lauderdale, FL.
The well-known industry executive will examine how the evolving demands of an omnichannel marketplace have changed the conversation that retailers — both merchandiser and senior leaders — want to have with their manufacturer partners.
Rajagopalan is currently leading the transformation of J&J’s North American consumer business into digital retail. In the last three years, he has successfully scaled a business model focused on launching innovation, leading with SEM & SEO strategies and implementing assortment strategies tailored for efficient fulfillment and supply chain mechanisms. His industry experience also includes leadership roles at PepsiCo.
The session is part of a full track of programming focused on best practices in e-commerce and omnichannel marketing. The Path to Purchase Summit will be held May 15-17 in Ft. Lauderdale, FL. For more information and to view the full agenda, visit the event’s website.