J&J Promotes (Fewer) Pit Stops at Walgreens
Johnson & Johnson activated its national “Fewer Pit Stops” campaign at Walgreens, promoting the receipt submission program with an ad in the retailer’s August coupon book.
Shoppers who purchase any two qualifying Imodium, Lactaid or Pepcid products from May 27 through Sept. 16 submit an image of their receipt on a promotional website (fewerpitstops.com) to receive a code redeemable for a $5 prepaid debit card. New York-based TPG Rewards handles.
Both the coupon book ad and the site leveraged the same creative and summer theme: “More Adventure, Fewer Pit Stops.”
The book included complementary coupons for Imodium and Lactaid products.