Submitted by Joe Ricci on Thu, 09/14/2017 - 13:38

In the middle of February each year, the Valley of the Sun (i.e., the Phoenix market) becomes home to the huddled masses yearning to get warm and watch major-league baseball teams in spring training. This plywood baseball glove and cactus promote a Jack Daniel’s contest for Arizona Diamondbacks tickets from Brown-Forman, and there is a replica baseball diamond below the cactus with the bases loaded with small Jack Daniel’s players. A welcome sight for the masses, I’m sure.

— From 'Ricci at Retail,' published September 2017