Institute White Papers
A collection of Path to Purchase Institute White Papers produced in collaboration with industry partners
White Paper Downloads
This white paper explores Nielsen's “Shopper Essentials Suite” comparing online and offline shopping behaviors.
This white paper explores new research that taps into the mindsets of online grocery shoppers and uncovers many of the triggers that drive their impulse purchases.
CPG merchandising executives weigh in on P-O-P spending patterns, program management, tech innovation and in-store merchandising’s future.
Marketers are turning to behavioral economics to gain a deeper understanding of how consumers shop and to exert more in uence over their purchase decisions.
Connecting the dots toward a deeper understanding of customers.
This white paper addresses some of the design, shopper communication and project management challenges posed retail-product packaging designed to help sell the product
Interactive Playbooks and Guides
This promotional calendar originally inserted in the September 2017 issue of Shopper Marketing identifies the major seasonal promotions at 11 key retailers.
The Digital Shopper Marketing Landscape 2017 identifies hundreds of digital solution providers along the path to purchase.
The Shopper Marketing Digital Collaboration Playbook identifies the collaborative opportunities along the path to purchase at key retailers.
This limited-edition book version of the Institute’s “Retailer Receptivity” guide reveals how 49 in-store marketing tactics are received (or not) by 15 major U.S. chains.