Instagram Shopping Tags
After launching Instagram Shopping in the U.S. last year, Instagram is extending its shopping tags to be used by brands and retailers in Australia, Brazil, Canada, France, Germany, Italy, Spain and the United Kingdom. Instagram Shopping simplifies buying through the app with posts exhibiting popup links that directly take viewers to buy as opposed to directing them through previous third-party companies. Viewers of posts can see prices for items pop up or links to click that take them to a “Buy Now” button within Instagram. In the UK, a shopping channel just for UK partners introduced shoppable posts from the retailer Marks & Spencer and fashion brands Heidi Klein and Mahabis.