Once a year, Walgreens executes a beverage category reset, and to get it right, the retailer worked with Coca-Cola Co. and virtual reality provider InContext Solutions to provide “a simple addition to the reset process – with big impact.”
For 25 years, the Design of the Times has celebrated the industry’s leading in-store displays and digital activations, recognizing their vital role in any successful marketing initiative.
Download the complete 2018 winners list today and get inspired by these truly remarkable activations.
Anheuser-Busch InBev launched an in-store campaign for its Stella Artois beer during the 2017 holiday season that paid homage to the brand’s heritage and craftsmanship. The display caught the eye of judges in the Path to Purchase Institute’s annual Design of the Times competition.
To be successful in brick-and-mortar retail, retailers must find ways to meet consumers where they are through tempting engagement, customization and differentiation. So said Leon Nicholas, vice president of retail insights and solutions at WestRock.
The ItemMaster solution known as wellnessMaster will give shoppers of the customer-centric chain the ability to further customize their experience with transparent, correct and consistent product attributes including those related to health and wellness lifestyle factors.
As Price Chopper Supermarkets rebrands its stores to become Market 32, it’s taking a closer look at the way it does everything. Evaluating and shifting its approach to shopper marketing is a big part of that process.