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Industry News

A collection of featured Industry News.

P2PI to Launch New Content Platform: Rise

​​​​​​​The Path to Purchase Institute (P2PI) will launch a new industry magazine in May called "Rise: Retail Intelligence for the Strategic Enterprise."

Tillamook receives 2019 Velocity Award

Tillamook County Creamery Gets 2019 Velocity Award

The Tillamook County Creamery Association received the 2019 Velocity Award for its supply chain transformation work.

Epsilon

Publicis Group entered into an agreement to acquire Alliance Data Systems Corp.’s Epsilon business for $4.4 billion.

Best Buy chairman and chief executive officer Hubert Joly will step down and transition into the newly created role of executive chairman of the board, effective June 11.

Join senior execs from Albertsons Cos., Quotient and Facebook as they share how they’re delivering targeted, personalized and optimized programming focused on driving sales during a May 16 session at the P2PSummit.

​​​​​​​Three-time Olympic gold medalist Misty May-Treanor will deliver the closing keynote at the Path to Purchase Summit, which takes place May 15-17 at Marriott Harbor Beach Resort & Spa in Fort Lauderdale, Florida.

Albertsons Performance Media

One year after its launch, Albertsons Performance Media powered by Quotient is delivering to CPGs as high as two times more return on their ad spend compared to industry benchmarks set by Nielsen.

Bimbo Canada

Bimbo Canada, a wholly-owned subsidiary of Grupo Bimbo, has entered into a partnership with Antuit to provide artificial intelligence capabilities for fulfillment and planning with Antuit’s AI-powered Forecasting Solution.

Founder and CEO Tom Szaky will discuss the innovative waste-reduction program known as Loop, and how it aspires to be an engine for brands to catapult this new model of packaging.

Kantar and Profitero

Kantar and Profitero have formed a global partnership dedicated to creating a suite of advisory, analytical and capability-building services to help their clients become more efficient at e-commerce.

Chad Anderson, Del Monte Foods vice president and chief information officer

Accenture has helped Del Monte Foods gain more visibility into its IT operations, access real-time customer insights to inform decision making and reduce IT spending costs by up to 35 percent.

Vice president of Walmart Labs’ global data and analytics platform Ray Boyle will take the stage for a May 17 keynote session at the Path to Purchase Summit.

Vicki Lehr, vice president of category solutions for Hallmark, and Anne Chambers, chief executive officer of Capre Group, will take the stage in a May 16 session at the Path to Purchase Summit to share how Hallmark amplified the impact of joint business planning with a purposeful, holistic approach

A veteran industry executive, Andy Murray will share his expertise about the current state of retail and the future potential it holds in a candid conversation with FCB/Red president Tina Manikas in a May 16 keynote session at the Path to Purchase Summit.

OxfordSM executives Sarah Gelason and Jonathan Simpson will reveal how brands used to working in the brick-and-mortar space can collaborate with e-commerce and omnichannel retailers during a May 16 session at the Path to Purchase Summit.

Theory House founder and president Jim Cusson will join Illy Caffe North America chief marketing officer Beverly Stotz to discuss how brands can engage Millennials by tapping into their passion during a May 16 session at the Path to Purchase Summit.

Trust in manufacturers and their brands has been decreasing while consumers have demanded to know more about their products, and Unilever is responding to this environment by building trust through transparency.

Tyson's Kelly Stock and Ripple Street's Kerry Lyons will share how the manufacturer drove shoppers in to Kroger stores and down the increasingly less-traveled frozen food aisle with a multimedia go-to-market strategy during a May 17 session at the Path to Purchase Summit.

Giant Eagle Advantage Media Powered by Quotient

Giant Eagle and Quotient Technology have launched Giant Eagle Advantage Media, a digital media platform that allows CPG brands to better reach Giant Eagle shoppers with more precise digital ads and promotional offers.

At the Path to Purchase Summit, learn how Coca-Cola, Family Dollar and the Boys and Girls Club of America came together to drive shopper loyalty and give back to the community.

MOjO Marketing Collaboration Center

MOjO Marketing has opened its Creative Colloboration Center in Bentonville, Arkansas.

Joel Warady, general manager and chief sales & marketing officer at Mondelez International’s Enjoy Life Foods, will help marketers understand how to capitalize on the growing trend toward “free from” packaged goods in a lively presentation at the Path to Purchase Summit in May.

The Johnson & Johnson executive will discuss how e-commerce has changed the traditional relationship between retailers and consumer goods manufacturers at the May event.

Jody Kalmbach was standing in a lunch line at Amazon 15 or so years ago when her boss, Jeff Bezos, challenged her with a question:  “Are we a technology company or are we a retailer?” 

Steve Lafferty, senior director of health and wellness, will detail how brands can work with retailers to offer a better health and wellness experience for shoppers during a May 16 session. 

Smarter Every Day founder Destin Sandlin will take Summit attendees on a fast-paced, whirlwind voyage of discovery during a keynote address.

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