Industry News

Press enter to search
Close search
Open Menu

Industry News

A collection of featured Industry News.

Interviews from P2PSummit

Retail Leader editor-in-chief and brand director Mike Troy spoke with more than a dozen of the presenters, keynote speakers and Shopper Marketing Hall of Fame inductees at the Path to Purchase Summit.

Tasty Translates Its Reach into Real-World Action

Seeking to build on its rapid success as a media publisher, Tasty has turned its sights to the commerce world, unveiling new research to back the effectiveness of its ability to drive consumers to stores and influence their purchase decisions. ... From P2PSummit.

The Path to Purchase Institute is now accepting entries for its 2018 Design of the Times competition, which celebrates the most effective in-store displays and digital activations and recognizes their critical role in shopper marketing initiatives. 

Leading up to TransparencyIQ on May 15, we had an opportunity to speak with Innit chief operating officer Josh Sigel and learn more about transparency and technology.

As brand loyalty wanes, retailers chase those who are drawn to the next small thing. A P2PSummit report.

During his P2PSummit keynote address, Edelman executive Jamie Kieffer urges brands to own their stories and take a stand.

April Carlisle

Former Leo Burnett Group/Arc Worldwide senior vp April Carlisle has joined Coca-Cola North America as vice president, shopper marketing, national retail sales.

Kevin Hourican

CVS/pharmacy promoted Kevin Hourican to president of the company’s retail business Monday. Hourican has been acting as interim executive vice president of CVS Health and president of CVS/pharmacy since the February departure of Helena Foulkes.

Quotient Technology announced the launch of Quotient Analytics, an intuitive, self-service tool that lets brands measure the performance of digital promotion campaigns in near real-time.

Tony Dunning

Shelfbucks expanded its board of directors with the appointment of industry veteran and Shopper Marketing Hall of Famer Tony Dunning.

Here is the full list of Shop! Outstanding Merchandising Achievement (OMA) Awards competition winners, announced at GlobalShop on March 28 in Chicago.

Joy Mead Blue Chip Marketing Worldwide

Former Procter & Gamble associate director Joy Mead was named Blue Chip executive vice president and general manager of business leadership.

Soche Picard Arc Worldwide

Soche Picard, former Geometry Global team lead for Unilever Shopper and managing director, was named Arc Worldwide North American CEO.

Target previously framed its shopper as a suburban soccer mom and tailored all of its programs to her. Analyzing data has changed that model.

Show More