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Industry News

A collection of featured Industry News.

Walgreens' Beverage Category Reset Leverages VR

Once a year, Walgreens executes a beverage category reset, and to get it right, the retailer worked with Coca-Cola Co. and virtual reality provider InContext Solutions to provide “a simple addition to the reset process – with big impact.”

Stella Artois Display Named Best of the Times

Anheuser-Busch InBev launched an in-store campaign for its Stella Artois beer during the 2017 holiday season that paid homage to the brand’s heritage and craftsmanship. The display caught the eye of judges in the Path to Purchase Institute’s annual Design of the Times competition.

Sam’s Club in September implemented a chain-wide ban on pallet base wraps as part of a larger strategy to simplify its business.

Chad Summe

Quotient promoted two of its senior leaders, Chad Summe and Jason Young.

RangeMe

RangeMe launched RangeMe Services to help suppliers ensure their products are shelf-ready and optimized for buyer discovery.

Michael Hsu, Kimberly-Clark president and chief operating officer, was promoted to CEO.

To be successful in brick-and-mortar retail, retailers must find ways to meet consumers where they are through tempting engagement, customization and differentiation. So said Leon Nicholas, vice president of retail insights and solutions at WestRock.

The Path to Purchase Institute, in partnership with the Network of Executive Women (NEW), is proud to announce the winners of its 2018 Women of Excellence Awards.

“We identified the Path to Purchase Institute as the media company that had the exact audience we wanted to reach." says a Quotient (Crisp) executive.

Mondelez International has been exploring partnerships that prioritize digital to target shoppers that are typically out-of-range for the largely high-impulse-purchase snack manufacturer.

For 25 years, the Design of the Times has celebrated the industry’s leading in-store displays and digital activations, recognizing their vital role in any successful marketing initiative. Download the complete 2018 winners list today and get inspired by these truly remarkable activations.

Its utility and ability to save people time makes AI appealing for consumers and subsequently for brands as a marketing tool, according to Craig Elston, global chief strategy officer at The Integer Group.

David Kenny

IBM senior vp David Kenny will join Nielsen as CEO effective Dec. 3, 2018.

EnsembleIQ has announced the launch of a new webinar series, "2018’s Disruptive Trends in Retail," which offers a thorough look at nine trends radically influencing the purchase decisions of today’s shoppers.

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