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Industry News

A collection of featured Industry News.

Walmart CMO Tony Rogers Heading to New Role at Sam's

Walmart is sending its chief marketing officer, Tony Rogers, to fortify sibling Sam's Club in the newly created role of chief member officer.

Quotient

Quotient, SE Grocers Launching SEG Media Hub

Quotient, Mountain View, California, and Southeastern Grocers announced the creation of SEG Media Hub, a platform that gives shoppers more relevant digital ad messages and savings.

Catalina

Wes Chaar will lead Catalina's global effort to expand and deepen the insights and value of shopper data in driving efficient growth for retailers and brands.

Should your brand build a direct-to-consumer e-commerce model? During a Path to Purchase Summit presentation in March, Kellogg Co.’s Chris Perry gave those in attendance some advice.

Tammy Brumfield

Experienced shopper marketing executive Tammy Brumfield was recently named AVP, shopper marketing, for the West region at Coca-Cola.

According to Mobile Marketing Association CEO Greg Stuart, until recently there was no accurate method for measuring the ROI of mobile or its subcomponents compared to any other media choice a marketer could make.

Former Target exec says consumers want to buy things they believe in.

Brand marketers should focus on building consumer habits instead of customer loyalty as a path to success, urged Fresh Intelligence Research Corp. CEO Corrine Sandler.

Circle K recently promoted Trey Powell to senior director of marketing – North America.

The opening lines from “The Divine Comedy” – which, to be honest, are about all I remember from my college Comp Lit class – somehow sprang to mind the other day while reading, of all things, a LinkedIn group discussion.

Best Buy last month stopped accepting new members to both of its video game loyalty programs, the free Reward Zone Gamers Club and its paid tier, Gamers Club Unlocked (GCU).

If you need to get smart quick, Mira Boneva suggests spending some time on P2PI.org. And by the way, you can do it for free on June 19, Path to Purchase Day.

Former CVS Health chief digital and technology officer Brian Tilzer has moved on to consumer electronics retailer Best Buy.

Marshall Croom

Lowe's is searching for a chief financial officer to succeed Marshall Croom, who will retire on Oct. 5 after 21 years with the company.

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