In case you’ve missed this little bit of news since its launch on Oct. 2, allow me to re-introduce you to our new and improved website, ShopperMarketingMag.com. Wait a minute: new and improved? Isn’t that an oxymoron, a redundancy and/or a tautology?
Ryan Scott, High Point, North Carolina, has increased warehouse and distribution capacity thanks to a two-year effort that nearly quadrupled its operating space. The company works across roughly 85,000 square feet total in two locations located exactly one mile apart.
Menasha Corp., Neenah, Wisconsin, acquired ARI Packaging of Alsip, Illinois. The ARI business will operate as part of Menasha Corp. subsidiary Menasha Packaging. ARI Packaging is a supplier of contract packaging and fulfillment services for CPG merchandising packaging and displays.
Chicago-based IRI expanded its E-Commerce Solutions Suite with the addition of the IRI E-POS Measurement Solution platform, which offers clients a granular look into categories, brands, individual items at the UPC level and weekly data on e-commerce purchases based on actual POS data from individua
New York-based RevTrax has collaborated with marketing researchers from Cornell University and the University of California-San Diego to conduct proprietary, multivariate studies testing the effects of promotional offers on the purchasing decisions of consumers for RevTrax brand partners.
Hormel Foods, Austin, Minnesota
Hormel Foods hired Stephen Koven as vice president of digital experience to develop digital strategies and lead teams to cohesively build, align and execute digital marketing and sales plans.