The retail landscape has changed drastically. Presence on the digital shelf is no longer a "nice-to-have" but a must have for brands that want to compete in e-commerce today.
Where should you invest in order to deliver the best product experience for your shoppers? Salsify commissioned EchoCove Research to conduct a survey of 200 e-commerce, sales, and marketing leaders to understand how brand manufacturers are tackling today's market challenges.
Download the report to learn:
• How leading brands are restructuring their teams.
• Why companies are ditching spreadsheets to manage their product content.
• How e-commerce leaders are reallocating budget for digital.