How Brands Can Leverage Incentives to Motivate Behavior Across the Customer Journey

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INCENTIVIZED ENGAGEMENT REPORT

With 81% of consumers being more likely to engage with a brand that offers incentives, new research examines the role incentives play in motivating consumer behavior.

The marketing landscape has never been more competitive, and today’s brands need to leverage incentive strategies to break through the noise and reach consumers that matter most to their business. This study examines the role incentives play in relationship building and engagement efforts across various forms of marketing, reveals the importance of incentives such as loyalty programs, rebates, sweepstakes and coupons play in motivating consumer behavior.

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