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P2PX Keynote Addresses

Read recaps of the keynote addresses from Pinterest's Brian Monahan, as well as CVS Health's Brett Gerstenblatt and WSL's Wendy Liebmann.

Who’s Who in Shopper Insights 2017

Despite a vast array of methodologies and a wide variety of job titles, this elite group of 160-plus marketers shares the common goal of understanding what motivates shoppers so their CPG brands and retailers can deliver better solutions more efficiently.


The Shopper Marketing Digital Collaboration Playbook, sponsored by Quotient, was originally inserted in the October 2017 issue of Shopper Marketing.

Marketers have an emerging opportunity to invest in value retailers and score big wins with the value shopper

A classically trained CPG marketer, Olga Yurovski started her career 19 years ago as an associate brand manager at Procter & Gamble in Ukraine. She then held multiple brand marketing roles in various companies before landing at Conagra Brands in 2007.

BRAND MARKETERS Hormel Foods, Austin, Minnesota Hormel Foods hired Stephen Koven as vice president of digital experience to develop digital strategies and lead teams to cohesively build, align and execute digital marketing and sales plans.

Join the Institute!

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. Institute members have access to a comprehensive searchable shopper marketing database offering more than 10,000 articles, 90,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.

Explore P2PI

U By Kotex Brings Fitness to Walgreens

Kimberly-Clark designs integrated campaign based on knowledge of drug chain’s shopper

Upcoming Events



Tue, Oct 17 - Wed, Oct 18
Tuesday, October 17 - Wednesday, October 18
Rosemont (Chicago), IL
TransparencyIQ is the first and only event exclusively focused on product transparency for the packaged food, beverage, personal care and pet food industries.

Influencing Millennials at Retail: A Brand Building Strategy

Thu, Oct 26
Thursday, October 26

Latest Commentary


Welcome Back

In case you’ve missed this little bit of news since its launch on Oct. 2, allow me to re-introduce you to our new and improved website, Wait a minute: new and improved? Isn’t that an oxymoron, a redundancy and/or a tautology?


Finding a Band-Aid for Brands

My summer began unceremoniously this year with a thumb caught in a door that was slammed shut by a sudden burst of thunderstorm wind. (That, admittedly, is a far less seasonally romantic image than the ones evoked by Johnny Mercer and Frank Sinatra all those years ago.)

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