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Creating ‘Availability’ for Shoppers at Retail

To thrive in the future, brands and retailers must make themselves more mentally and physically available to the shopper. Part three of our series on The Evolution of Retail Environments.

ShopRite Touts New BTS E-Commerce Function

ShopRite has teamed with TeacherLists, an online service for creating and sharing digital school supply lists, to allow shoppers to view and purchase all of a student's school-specific supplies through

People to Watch 2018: Matt Dubow

Matt Dubow has always had a passion for debate, and the skills he acquired early on help him every day in his work. It’s all about the story, he says. “We need to influence our customers, and create a relationship and foundation with them.

Essentials, Part 1: Innovation

7/15/2018 — An Executive’s Guide to new trends, consumer behavior, retail disruption, innovation, technology and the rapidly changing landscape of the industry.


Chaney Youngblood’s career has had a nontraditional trajectory at General Mills. She started in sales straight out of college and reported to a marketing director, which had never been done before. It was in an effort to link sales and marketing together.

Alexa Spanier landed at a small agency right out of college, doing work in public relations and marketing and following the career path she always intended to take. That was where she realized that marketing was her true passion, and she moved to another agency, focusing solely on CPG marketing.

Abbey Griswold likes to be on the forefront of change, and from where she sits, she has a good view of the changes in consumer appetites, technology, techniques and the overall retail landscape.

Our 10th annual report spotlights more than 300 marketing professionals who are leading shopper marketing efforts at some of the most beloved CPG companies and leading retailers.

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Shopper Marketing magazine is an official publication of the Path to Purchase Institute. The Path to Purchase Institute is a member-based organization that brings the marketplace to you through industry best practices, retailer insights, unparalleled content, competitive intelligence and community. 


We're your connection for strategizing and executing against today's evolving shopper journey along the path to purchase. Join us.

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Wonderful Campaign Drives Sales

The Wonderful Co. has expanded its marketing campaign promoting Wonderful Halos in its second year, this time also targeting adults. The “Good Choice, Kid” program initially targeted children, but company research indicated that older shoppers turn to Halos, or California mandarins, as well.

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Wed, Sep 05 - Thu, Sep 06
Wednesday, September 05 - Thursday, September 06

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Tue, Oct 02 - Thu, Oct 04
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Latest Commentary


Emerging With Urgency

Sorry, fellow kids, but it’s back to school in this edition of your favorite marketing-to-shoppers journal. So, turn in your flip-flops, beach books and SPF 30.


Innovation Doesn’t Come in Increments

How do you succeed in a marketplace where the rules of engagement – increasingly empowered consumers, an evolving retailer landscape and a new batch of more-nimble competitors – keep changing dramatically?


Best Buy in Schaumburg, Illinois

If you haven’t shopped at a Best Buy store recently, stop in. You’re in for a pleasant surprise. Amazon and the rest of the e-commerce world can’t generate the experience that Best Buy now delivers.


Woodman’s in Carpentersville, Illinois

Woodman’s, a 16-store supermarket chain out of Wisconsin with stores in Northeast Illinois, is something of a secret unless you live in that area.

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