Press enter to search
Close search
Open Menu

Voice Assistants and Shopping

Six industry insiders discuss the current state of voice commerce, how brands are already playing in this space, and what we can expect going forward.

Walmart Brings 'Jurassic World' into Stores

Walmart is tying in to Universal Studios' June 22 theatrical release of Jurassic World: Fallen Kingdom in several ways.

Walmart CMO Tony Rogers Heading to New Role at Sam's

Walmart is sending its chief marketing officer, Tony Rogers, to fortify sibling Sam's Club in the newly created role of chief member officer.


If there's one company to blame for Amazon's success as it relates to merchandising, it's Target, according to Casey Carl, the mass merchant's former chief strategy and innovation officer.

Kellogg Co. put digital video screens into packaging for two of its brands and sold a very limited run through Amazon as part of its Jurassic World: Fallen Kingdom marketing partnership with Universal Studios.

Target launched its first private label electronics brand, Heyday, early this month.

Petco is in the midst of a major e-commerce push, rolling out a new subscription service and mobile application.

Amazon tied in to Universal Pictures' June 22 theatrical release of Jurassic World: Fallen Kingdom with a stunt more than a year in the making.

Path to Purchase Institute Logo

Join the Institute!

Shopper Marketing magazine is an official publication of the Path to Purchase Institute. The Path to Purchase Institute is a member-based organization that brings the marketplace to you through industry best practices, retailer insights, unparalleled content, competitive intelligence and community. 


We're your connection for strategizing and executing against today's evolving shopper journey along the path to purchase. Join us.

Become a Member

Dollar General Shares a Cause with Coke

Dollar General is receiving an exclusive overlay to Coca-Cola Co.'s "Share a Coke" program for the second year in a row.

Upcoming Events


The Forum of Merchandising Executives

Wed, Jul 11
Wednesday, July 11
Chicago, IL

Getting the Top-Notch Purchase Journey Insights You Deserve

Thu, Jul 12
Thursday, July 12

Latest Commentary


A Destination for Getting Ahead

The opening lines from “The Divine Comedy” – which, to be honest, are about all I remember from my college Comp Lit class – somehow sprang to mind the other day while reading, of all things, a LinkedIn group discussion.


John Henry, Analytics Expert

I’ve got an old friend from the neighborhood who’s in the retail business. He’s a franchisee for a national chain and a real old-fashioned store manager.


Woodman’s in Carpentersville, Illinois

Woodman’s, a 16-store supermarket chain out of Wisconsin with stores in Northeast Illinois, is something of a secret unless you live in that area.


CVS/pharmacy y mas in Hialeah, Florida

When you walk into a CVS/pharmacy y mas in the Miami area, you know you are not in your padre’s CVS.

Products and Promotions

Stay Informed