Shopper Marketing magazine is an official publication of the Path to Purchase Institute. Institute members have access to a comprehensive searchable shopper marketing database offering more than 10,000 articles, 90,000 images of displays and activations as well as hundreds of research studies, lectures and case studies.
In case you’ve missed this little bit of news since its launch on Oct. 2, allow me to re-introduce you to our new and improved website, ShopperMarketingMag.com. Wait a minute: new and improved? Isn’t that an oxymoron, a redundancy and/or a tautology?
My summer began unceremoniously this year with a thumb caught in a door that was slammed shut by a sudden burst of thunderstorm wind. (That, admittedly, is a far less seasonally romantic image than the ones evoked by Johnny Mercer and Frank Sinatra all those years ago.)