The Home Depot

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The Home Depot

A collection of news, articles and other featured content about The Home Depot.

The Home Depot this spring is shining a spotlight on brands from Clorox Co., RB, Newell Brands and Procter & Gamble, positioning them as "brands you can trust all season long."

The Home Depot plans to have lockers for online orders at about half of its 1,980-some stores by the end of year.

Major retailers including Target, Home Depot, Macy's, Cost Plus World Market, JCPenney and Neiman Marcus are personalizing the e-commerce shopping experience on their websites via MyAlerts.

Tesla is rolling out manned kiosks at Home Depot stores as it begins selling residential rooftop solar panels and its energy-storing, rechargeable Powerwall battery via big-box, brick-and-mortar locations for the first time.

The Home Depot has expanded its exclusive PPG Timeless line from PPG Industries to include paint.

Operating in our tech-laden world, marketers see hardware stores and home centers as rapidly changing but opportunity-rich environments.

The Shopper Marketing Digital Collaboration Playbook identifies the collaborative opportunities along the path to purchase at key retailers.

Springtime is home improvement retailers’ equivalent of Christmas, and they pull out all the stops to elevate their seasonal programs to the same level as the holiday efforts that take over the rest of the retail channels.

This limited-edition book version of the Institute’s  “Retailer Receptivity” guide reveals how 49 in-store marketing tactics are received (or not) by 15 major U.S. chains. 

In the latest iteration in our Who’s Who series, we spotlight more than 170 noteworthy brand and retail executives who are making strides in the hardware and home center channel.

In spite of myself, I’m becoming a lot smarter about shopping these days.

Over the past year, General Electric’s GE Appliances division has ramped up its shopper marketing efforts beyond those of most manufacturers in the home center channel, starting with activity at Lowe’s and The Home Depot.

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