Hendrick's Hot Air Balloon Bottle Glorifier

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Hendrick's Hot Air Balloon Bottle Glorifier

By Joe Ricci - 06/25/2015
  • Creative Award: Semi-Permanent, 2015 POPAI OMA Awards Competition
  • Entrant: InnerWorkings, Chicago
  • Client: William Grant & Sons, New York
  • Ricci at Retail says: “I love the display itself and the concept of the ‘lightness’ of the gin, but the copy lines need to be a bit larger and I am concerned about execution at the store level.”