01/10/2018
Hannaford Makes New Game Day Plays
Ahold Delhaize's Hannaford has ditched the "Game On" message it used for its past two Super Bowl campaigns, this year employing a variety of promotions to capitalize on the occasion without leaning on a unifying theme.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing
