Google's Video to Showcase Shopping
Google unveiled new display ads in time for the holiday shopping season, per a recent Google Ads blog post. The post says that nearly two-thirds of shoppers rely on video for inspirational gift ideas, with 90% of them pointing to videos on YouTube. The data comes from a new Google/Ipsos holiday shopping survey. Google launched a new shopping ad called “Video to Showcase Shopping,” its first retail search ad leveraging video. The ad is an extension of its Showcase Shopping ads that enable brands and retailers to include multiple images into one ad. The post also nodded toward Google expanding its shoppable ads that include tags to buy.