Google's 'Shopping Actions' Program

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Google's 'Shopping Actions' Program

By Dan Ochwat - 01/02/2019

For the holiday shopping season, Google announced that Best Buy, Nike and Sephora were leveraging Google’s “Shopping Actions” program, which gets products in front of shoppers across Google’s platforms like voice with Google Assistant, putting product to buy on Google Express, using sponsored shopping ads, search, and access to a universal cart for desktop and mobile. Best Buy prepared for the holidays by getting products onto Google Express and synced up with Google Assistant so consumers at home could use voice to check on store hours, status of an online order or buy via the assistant. Both Nike and Sephora integrated its loyalty programs (Nike Plus and Beauty Insider) to reward shoppers buying through the Google properties as well.

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