Giving Shoppers a Reason to Engage
Let’s face it: Very few innovations come to CPG marketing without causing at least a bit of disruption and confusion. Clearing that up is the purpose behind this new advertorial series. “Straight Talk” is a forum that lends clarity to some common misconceptions surrounding some of the consumer goods industry’s most critical business and technology issues. With each edition of Straight Talk, we’ll be presenting the perspectives of a leading authority in a critical field to guide you through the fog and help present the reality of the opportunity.
This month, Shopkick CEO Bill Demas discusses "How to Bring the Fun Back to Shopping With Social Gamification."