Frito-Lay Back-to-School Spectacular

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Frito-Lay Back-to-School Spectacular

By Joe Ricci - 12/26/2017

What would the back-to-school season be at retail without a school bus display? This huge version from PepsiCo/Frito-Lay is loaded with multi-packs of lunch-box sized snacks such as Doritos and Cheetos. The corrugated unit is solid and nicely decorated, but the height is a little concerning. And try as I might, I could not find any brand identity other than the product packages themselves. Assuming the route men keep reloading this unit, the manufacturer won’t have a problem with other brands borrowing some of the space.

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