Float Hybrid's Float IQ Software
San Francisco-based Float Hybrid, a digital agency that brings innovative digital experiences to retail, announced a new tool called Float IQ, a software that asks shoppers or store staff questions in a quiz-like fashion to personalize and recommend products. The software can be integrated into a brand’s mobile app to communicate with shoppers that way, or the software can be integrated and used through Float’s kiosk or touchscreen systems. Ghirardelli used Float IQ to ask a series of questions about dark chocolate and taste to pinpoint a personalized, recommended flavor of dark chocolate based on its wide variety. Ray-Ban leveraged the software to ask retail staff select questions based on weekly sales and shopper demographics that then delivered recommended assortments for specific stores based on individual store profiles.