A new mobile app called Flashfood from the Toronto-based company of the same name aims to help shoppers buy foods that are close to expiring at big discounts. The app hopes to lessen food waste and save its mobile members money. There are two ways for shoppers to access the expiring foods: First, there’s the mobile app that enables participating grocers to post foods on sale to be bought on the app or in-store. Secondly, there’s a direct-to-consumer food box program. The company just opened an office in Minneapolis, following a run with Target’s startup incubation program called Techstars Retail, and expects to branch out to U.S. shoppers this year. Currently, the app is being used in select stores in Canada. Flashfood did work with Tyson and its innovation labs last spring to offer up a test of Flashfood boxes that consumers in the Detroit area could order through the app. The box shipped to consumers’ homes and included produce and protein that was near expiring or was misshapen and less appealing.
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