Field Reports

Press enter to search
Close search
Open Menu

Field Reports

A collection of featured Field Reports.

Can’t find a winter jacket you like? Make your own. Hexa Recreation Products and New Normal Consulting test creating custom jackets via in-store, digitally enhanced kiosks.

Best Buy is continuing to transform its business and in-store experience with the addition of digital price labels to 240 stores.

Walgreens is testing digital screens on cooler doors at its State Street flagship store in Chicago and will expand the pilot soon.

Albertsons Co.’s Jewel-Osco is leveraging some positive news coverage that didn’t cost the grocer a dime after private label Signature Select sparkling-water line Soleil was ranked as the 2018 No. 1 sparkling water by the Chicago Tribune.

Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.

CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.

Walgreens loosely defined the cough-and-cold category for a four-week promotion that promises 3,000 Balance Rewards points with purchase of two eligible products.

Walgreens and Birchbox kicked off promotional efforts supporting their new partnership, which is bringing Birchbox retail experiences to select stores.

How does a brand spotlight a line of new premium teas at a retailer that doesn’t heavily promote the brew in stores?

Iceland-based supplier Niceland Seafood has partnered with distributor Seattle Fish Co. to launch fully traceable seafood, offering info via on-pack QR codes and planning to incorporate blockchain technology.

The Home Depot is exclusively stocking outdoor winter holiday decor from Showhome.

Mondelez International's Ritz is among the consumer packaged goods brands that are experimenting with voice marketing.

Energizer is once again running a national incentive program with multiple account-specific overlays to get into shopping carts this holiday and beyond.

Target is spotlighting its year-old retail brand experience team whose first start-to-finish project was to create the mass merchant's in-store holiday experience this year.

Best Buy took promoting Nintendo's recently released Super Smash Bros. Ultimate video game for Nintendo Switch to the next level, offering early-access demo events as well as opening early for the launch.

Catering to consumers seeking new experiences in the wine aisle, Walmart entered the private label wine market earlier this year with the launch of its own wine brand: Winemakers Selection.

Building on an exploratory pilot with the drug store chain announced in the fall, Kroger is rolling out a curated assortment of products and Home Chef Express meal kits at select Walgreens stores.

Target is responding to the resurrected popularity of vinyl records by showcasing a new private label turntable and an expanded vinyl assortment in time for the holiday season.

Amazon observed Giving Tuesday by introducing voice-powered toy donations via Alexa.

Just ahead of the holidays, Albertsons Cos. expanded its newest private label, Signature Reserve, to more categories to help build credability for SKUs from the label as a perfect holiday gift.

RB is offering Walmart shoppers a free virtual medical consultation with purchase of Mucinex, Delsym, Airborne or Digestive Advantage for cold and flu season.

Walgreens in early November revealed a “Holiday Gift Shop” at walgreens.com that serves as an online hub for its holiday promotions. The page highlights “Gifts of the week” – select beauty gifts and stocking stuffers offered at a 50% discount.

CVS/pharmacy recently debuted a new store-within-a-store beauty experience dubbed BeautyIRL aimed at elevating the category as well as encouraging discovery of new products and trends.

Procter & Gamble put personal care at the top of holiday gift lists with the December edition of brandSaver.​​​​​​​

Show More