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Field Reports

A collection of featured Field Reports.

H-E-B reopened its Bellaire, Texas, market on June 27 after completely redeveloping one of the company’s first H-E-B Pantry locations to turn it into the first multilevel store in the Houston area.

Target is giving another personal care, digital native brand an in-store presence by exclusively stocking electric toothbrush starter sets from oral subscription service Quip.

Family Dollars is encouraging consumers to download its mobile application by adding a "SmartSpins" game. All app users received a free spin of the virtual slot machine game when it launched on Oct. 1.

Ace Hardware is differentiating itself from large home improvement retailers by positioning itself as "the home convenience store" in its latest advertising campaign.

Target enlisted celebrity Neil Patrick Harris to shine a spotlight on the retailer's assortment of Halloween costumes through a Facebook Live event.

The new partners are bringing exclusive inclusive fashion to the masses.

Walmart is changing the way it works with digital content providers by choosing 11 partners to ally with on a priority level, P2PI has learned.

Office Depot shined a spotlight on HP SKUs last week through a variety of promotions.  As part of the effort, the office supply chain dangled a "buy one, get one 30% off" deal on HP ink from Oct. 7-13.

Target has teamed with cookbook author and model Chrissy Teigen to launch an exclusive kitchen and tabletop collection.

H-E-B supermarket just wrapped a "Pet Event" targeting current and potential pet owners with “two weeks of tail wagging deals” and cause marketing activity.

Procter & Gamble kicked off football season by activating its sponsorship of the National Football League in its October edition of brandSaver.

Whole Foods Market is promoting a wide variety of seasonal flavors and occasions with a "This fall, let's fall hard" campaign.​​​​​​​

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