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Field Reports

A collection of featured Field Reports.

ShopRite has teamed with TeacherLists, an online service for creating and sharing digital school supply lists, to allow shoppers to view and purchase all of a student's school-specific supplies through shoprite.com.

Walmart staged another "Wellness Day" last month, this time tying the traffic-driving event into back-to-school season.

Walmart took the subscription beauty box trend and turned it into a limited-time offering.

GSK is helping Walmart shoppers choose the right toothpaste with a custom "Oral Advisor" mobile tool delivered at the shelf.

Southeastern Grocers is partnering with Kellogg Co. and General Mills on cause campaigns for back-to-school season.​​​​​​​

CVS/pharmacy’s recently revamped Beauty Club loyalty program is running at full speed after the retailer introduced new benefits in May.

PepsiCo/Frito-Lay dominated Dollar General's summer marketing activity again this year, adding more overlays to the chain's already crowded schedule of annualized account-specific promotions.

Target is rolling out more than 130 new games, including 95 exclusive items, as the mass merchant continues responding to the growing popularity of board games.

The Home Depot has partnered with BSH Home Appliances Corp. to add the manufacturer's Bosch premium line of home appliances to its online and in-store product assortment.

Johnson & Johnson activated its national “Fewer Pit Stops” campaign at Walgreens, promoting the receipt submission program with an ad in the retailer’s August coupon book.

Southeastern Grocers is spotlighting products for outdoor entertaining with a "Taste of Summer" campaign.

Kroger has made a multimillion-dollar investment in dropping the prices of more than 3,000 SKUs as part of its Restock Kroger initiative – and it's making sure shoppers know.

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