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Field Reports

A collection of featured Field Reports.

Albertsons Cos. chains including Acme Market, Safeway and Albertsons leveraged the National Frozen & Refrigerated Foods Association’s designation of March as "Frozen Food Month" by offering savings and promotions throughout the month.

Procter & Gamble and Publix activated their joint sponsorships of the National Football League's Atlanta Falcons, Miami Dolphins, Tampa Bay Buccaneers and Jacksonville Jaguars by running a sweepstakes ahead of the April 26-28 NFL Draft.

Walgreens is continually engaging its registered Beauty Enthusiasts via email, having sent a variety of communication to at least one of its members so far in 2018.

Google recently deployed its first voice-activated coupon, awarding Google Express shoppers $15 off a Target order.

Ahold Delhaize's Hannaford is tying in to April's designation as "Earth Month" with a variety of tactics.

Amazon plans to open more Amazon Go stores this year, while startup AiFi has emerged offering a wider-scale solution for big-box retailers.

H-E-B helped Anheuser-Busch’s Bud Light activate its official sponsorship of the South by Southwest conference and festivals by hosting a number of live painting exhibitions and showcasing the brand’s limited edition bottles at local Austin, TX, stores throughout March.  

Walmart is showing support for Mars Inc.'s Nutro dog food brand as it expands beyond specialty pet retailers following a relaunch that introduced "clean" recipes and refreshed packaging last year.

Walgreens revealed a new twist to its annual Red Nose Day campaign as the emblematic red noses received a sparkly makeover, while an "Every One Counts Hometown Challenge" is an informal competition between 10 large markets to raise the most money for the cause.

On the heels of disappointing fourth quarter e-commerce sales, Walmart has revealed several updates related to the business.

The Home Depot plans to have lockers for online orders at about half of its 1,980-some stores by the end of year.

Petco expanded on its annual "Love Changes Everything" cause campaign this year by creating a mosaic mural composed of pictures of people with their adopted pets.​​​​​​​

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