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Field Reports

A collection of featured Field Reports.

Several U.S. manufacturers have jumped on board Walmart's summertime marketing campaign spotlighting its pledge to buy more than $250 billion worth of American-made products — and PepsiCo has developed its own custom supporting program.

Amazon tied in to Universal Pictures' June 22 theatrical release of Jurassic World: Fallen Kingdom with a stunt more than a year in the making.

Kellogg Co. put digital video screens into packaging for two of its brands and sold a very limited run through Amazon as part of its Jurassic World: Fallen Kingdom marketing partnership with Universal Studios.

Target launched its first private label electronics brand, Heyday, early this month.

Dollar General is receiving an exclusive overlay to Coca-Cola Co.'s "Share a Coke" program for the second year in a row.

Target is tying in to the June 22 theatrical release of Universal Pictures' Jurassic World: Fallen Kingdom by stocking exclusive licensed merchandise from Mattel, Funko and Kraft Heinz Co.'s Jell-O. 

The majority of Walmart's sales still occur in physical stores, but digital advances are changing consumer expectations even when they are walking down a physical aisle. To keep up, the retailer has been innovating to deliver new solutions that use mobile technology differently in stores.

Target is tying in to the designation of June as Pride Month by stocking an exclusive version of 20th Century Fox's Love, Simon home video as well as a limited-edition gift set from digital-native men's grooming brand Harry's.

Ahold Delhaize's Food Lion has united 35 brands for a "Cookout Payout" rewards program.​​​​​​​

Walgreens this June is supporting a new initiative by Kimberly-Clark’s U by Kotex aimed at helping women in need access feminine hygiene products.

7-Eleven is changing its loyalty rewards program to reduce the number of points shoppers earn.

Whole Foods Market has been heavily promoting its deals for Amazon Prime Members as the discount program continues rolling out to more markets.

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