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Field Reports

A collection of featured Field Reports.

Walgreens supported Coca-Cola Co.'s January launch of four new Diet Coke flavors — as well as redesigned, taller 12-ounce cans for the product — by posting a six-second Facebook video.

While many were hyperbolizing about how virtual reality and augmented reality would change shopping, Amazon was working on what actually emerged as the next frontier for consumer giants: voice.

Southeastern Grocers' Winn-Dixie and Bi-Lo chains are introducing hundreds of new SKUs to their coolers with a "Take a Fresh Look at Frozen" campaign.

7-Eleven and Hershey Co. have teamed to serve up a cappuccino flavor inspired by the manufacturer's new Hershey’s Gold peanut and pretzel caramelized creme candy bar.

P&G has teamed with LinkedIn to run a campaign that aims to help young professionals "start adulting #LikeAPro and couponing like a mom."

The retailer is making changes to improve in-store product availability while streamlining supply chain efficiencies.

For the third year in a row, Publix made a sweepstakes from National Football League sponsors PepsiCo and Mars Inc. the center of its marketing efforts ahead of the Super Bowl.

Freeosk sample-dispensing kiosks are popping up at Walmart stores across the U.S.

Coca-Cola Co. is promoting its newly launched Diet Coke flavors at Albertsons Cos. chains as the manufacturer repositions the brand to target a more modern consumer.

Most Walmart stores have minimal book sections, but a new e-commerce alliance with Rakuten will bring e-books to the U.S.

Tesla is rolling out manned kiosks at Home Depot stores as it begins selling residential rooftop solar panels and its energy-storing, rechargeable Powerwall battery via big-box, brick-and-mortar locations for the first time.

Edgewell Personal Care used multiple tactics to reach Walgreens shoppers after the manufacturer launched its Schick Intuition f.a.b. razors in January.

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