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Field Reports

A collection of featured Field Reports.

Unilever partnered with Walgreens for the third straight year for a cause campaign that benefits Toronto-based social enterprise/for-profit Me to We and promises clean water for families in need.

Meijer is activating its sponsorship of the National Collegiate Athletic Association's Big Ten Conference and teaming up with multiple CPGs to promote tailgating needs for football season.

A small test of shelf-scanning robots has gone well enough that Walmart is adding upgraded units to 50 additional stores.

Walmart has begun differentiating between online and in-store prices to make the latter operations more profitable.

Kroger leveraged the observation of "National Hispanic Heritage Month" from Sept. 15 to Oct. 15 to unite two dozen brands for a digital "Sazon Remix" campaign.

Speedway encouraged shoppers to customize their coffee with a “Your Coffee, Your Way” contest. Speedy Rewards loyalty cardholders entered Oct.

Oprah Winfrey is lending her voice to Amazon's Alexa voice platform for a holiday gimmick.

Target this month launched an exclusive collection of home furnishings, apparel and accessories designed by Chip and Joanna Gaines, stars of the hit HGTV show Fixer Upper.

SC Johnson supported its recently launched Glade PlugIns air fresheners for cars with robust in-store and online activity at Walmart.

Coca-Cola Co.’s Coke Zero Sugar activated its sponsorship of "ESPN College GameDay" by bringing an account-specific sweepstakes to Walgreens this fall.

Walmart is elevating its private-label food offering once again, this time targeting foodies by expanding its premium Sam's Choice brand with a new line of Italian products.

7-Eleven is fully embracing Amazon as an ally, letting shoppers fund their Amazon accounts from the c-store chain's brick-and-mortar locations.

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