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Family Dollar

A collection of news, articles and other featured content about Family Dollar.

Family Dollar is positioning itself as a one-stop-shop for low-priced Halloween needs.

Family Dollars is encouraging consumers to download its mobile application by adding a "SmartSpins" game. All app users received a free spin of the virtual slot machine game when it launched on Oct. 1.

Family Dollar is using a mix of sales and digital coupons to extend the back-to-school theme across the whole store.

Family Dollar is heavily promoting the addition of new personal care, cosmetics and OTC products to its shelves.

Family Dollar again made its Smart Coupons program the center of its spring cleaning campaign, offering deals on bulk purchases of products from Clorox Co. and SC Johnson.

Family Dollar and Coca-Cola Co. are activating their joint sponsorship of the Boys & Girls Clubs of America with a yearlong "Make Every Sip Count" fundraiser.

Sponsors of the National Collegiate Athletic Association's Division I Men's Basketball Tournament took the lead in Family Dollar's "Slam Dunk Savings" campaign running during March Madness season.​​​​​​​

Family Dollar is positioning itself as a place to shop for affordable Easter gifts with a "Build a Better Basket" campaign.

Family Dollar is again encouraging consumers to spend their tax refund money at its stores by offering a series of digital coupons for large baskets.

This promotional calendar originally inserted in the September 2017 issue of Shopper Marketing identifies the major seasonal promotions at 11 key retailers.

Family Dollar brought back most of the tactics it employed during the fall football season to promote party needs ahead of the National Football League's 2018 Super Bowl.

Marketers have an emerging opportunity to invest in value retailers and score big wins with the value shopper

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