Facebook Video Creation Kit

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Facebook Video Creation Kit

By Dan Ochwat - 10/25/2018

Helping brands create more engaging mobile videos, Facebook launched its Video Creation Kit, a series of four templates through which brands can use existing materials for a quick and easy way to build out a brand-forward mobile video. The templates are found in the Ads Manager tool under the single video and slideshow formats, and under the Publishing Tools header on the brand’s Facebook page, according to a blog post announcing the new kit. The templates are framed around how many products are being featured, how long the video will run, and if it’s a product benefit video or a discovery video. Marketers can use the kit to crop videos for mobile and follow options to animate an image or change text and color. The post says that Facebook has learned that brands that run “mobile-first creative” have a 27% likelier chance of driving brand lift and a 23% higher likelihood of driving through a message compared to ads not optimized for mobile.