Facebook Confirmed as Keynote Presenter at P2PX
The Path to Purchase Institute has announced that Dave Sommer, director, CPG, shopper marketing and e-commerce at Facebook, has been added to the 2018 Path to Purchase Expo (P2PX) agenda. Sommer joins a great lineup of keynote presentations that are scheduled for P2PX including Forrester Research, The Mom Complex and Ahold Delhaize.
During his presentation, "Driving Sales in a Mobile World," Sommer will discuss how a mobile-first society has shifted consumer behavior and provided shoppers with more choices than ever before to find and purchase products and services.
Attendees will leave with an deeper understanding of:
- Major consumer media consumption and creative shifts happening in the age of mobile.
- The challenges and opportunities that CPGs face as a result of mobile-first disruption.
- How Facebook is helping CPGs take advantage of these consumer shifts to drive business outcomes.
Join us in October for this career-changing event! Register today at www.path2purchaseexpo.com.