Austin, Texas-based eyeQ unveiled a mini, battery-powered device to sit on a shelf or on a display and record shopper analytics such as foot traffic, dwell time, distance and more. Called the eyeQ Atom, the device is powered through a partnership with Norwegian company Nordic Semiconductor and its Bluetooth solutions. The Atom interacts passively, capturing data through its built-in sensors that communicate with a mobile phone provided by the retailer to an associate or through a Bluetooth gateway. Data is sent to the cloud as it’s recorded. The device is roughly the size of a quarter, smaller than the company’s Go device that is also battery-powered and self-contained. Go delivers insights such as a shopper’s age, gender and real-time emotions. It works with NFC or low-energy beacon technology.