Entertainment Tie-ins / Licensing

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Entertainment Tie-ins / Licensing

A collection of news, articles and other featured content about Entertainment Tie-ins / Licensing.

Target tied in to the Feb. 8 theatrical release of Warner Bros. Entertainment's The Lego Movie 2: The Second Part by stocking exclusive licensed merchandise and staging an in-store scavenger hunt.

In support of a new perfume called Women, Calvin Klein launched a powerful #IAmWomen social campaign with celebrities Saoirse Ronan and Lupita Nyong’o talking about women that inspire them, such as Sissy Spacek, Nina Simone, Eartha Kitt and Katherine Hepburn.

Albertsons Cos.' Jewel-Osco is tying in to the Nov. 9 theatrical release of "The Grinch" by stocking a slew of licensed, limited-edition merchandise including exclusive pajama pants.​​​​​​​

The new partners are bringing exclusive inclusive fashion to the masses.

Amazon is leveraging its collaboration with social movie ticketing startup Atom Tickets to tie in to the Oct. 5 theatrical release of Sony Pictures' Venom with an exclusive incentive.

Publix focused its back-to-school marketing on products for lunchboxes with promotions spotlighting national brands and private labels.

Sony Pictures tied its release of “Hotel Transylvania 3: Summer Vacation” into an Amazon Alexa skill that brings the voices of select characters into consumers’ homes to read a bedtime story, sing a nursery rhyme or tell a joke.

Target is celebrating the 20th anniversary of the release of J.K. Rowling’s first Harry Potter novel by stocking seven licensed sets from Lego Group's flagship brand a month before other retailers.

Ahold Delhaize's Giant/Martin's and Stop & Shop divisions tied in to the designation of June as "National Dairy Month" by joining Feeding America's "Great American Milk Drive."

Target is tying in to the June 22 theatrical release of Universal Pictures' Jurassic World: Fallen Kingdom by stocking exclusive licensed merchandise from Mattel, Funko and Kraft Heinz Co.'s Jell-O. 

This promotional calendar originally inserted in the September 2017 issue of Shopper Marketing identifies the major seasonal promotions at 11 key retailers.

Albertsons Cos. bulked up its annual Monopoly game with more prizes and savings offers, an online-only sweepstakes as well as new features for the dedicated mobile application it introduced last year.

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