A collection of news, articles and other featured content about Drugstores.
Energizer Holdings and Walgreens went head-to-head for five weeks this winter as Energizer national-brand products were merchandised side by side with the retailer’s store brand.
Mars Inc.'s M&M's activated the latest round of its national "Flavor Note" program at Walgreens by securing placement for a dedicated counter display at checkout.
Walgreens is testing digital screens on cooler doors at its State Street flagship store in Chicago and will expand the pilot soon.
The 8-year-old brand creates products for multicultural and melanin-rich skin types and tones.
Walgreens supported the launch of Procter & Gamble’s Gillette SkinGuard razors with FSI, circular and in-store activity in January that complemented a four-week Balance Rewards incentive.
Walgreens took aim at specific national brand products in its January coupon book. “Compare and save” ads called out the national-brand competitors.
Walgreens and Birchbox kicked off promotional efforts supporting their new partnership, which is bringing Birchbox retail experiences to select stores.
CVS/pharmacy took much of its holiday efforts online this year, expanding its reach by tapping social influencers and creating holiday-themed how-to videos, to name a few.
Walgreens loosely defined the cough-and-cold category for a four-week promotion that promises 3,000 Balance Rewards points with purchase of two eligible products.
Once a year, Walgreens executes a beverage category reset, and to get it right, the retailer worked with Coca-Cola Co. and virtual reality provider InContext Solutions to provide “a simple addition to the reset process – with big impact.”
Energizer is once again running a national incentive program with multiple account-specific overlays to get into shopping carts this holiday and beyond.
Building on an exploratory pilot with the drug store chain announced in the fall, Kroger is rolling out a curated assortment of products and Home Chef Express meal kits at select Walgreens stores.