Dollar General, Coca-Cola Dole Out Polar Bears
Dollar General has teamed with Coca-Cola Co. for a holiday-themed incentive encouraging shoppers to "give the gift of refreshment."
Shoppers who purchase three 20-ounce Coca-Cola SKUs at the dollar store chain from Oct. 22 through Dec. 31 receive a free co-branded polar bear plush toy. Shoppers redeem the offer by uploading their receipts via a co-op web page (coca-cola.com/dollargeneral) before Jan. 7, 2019. HelloWorld, Southfield, MI, administers.
In stores, account-specific, holiday-themed floorstands tout the promotion while stocking participating Coca-Cola, Coke and Sprite beverages. Coca-Cola SKUs also enjoy secondary merchandising space via custom endcaps employing the same image of Santa Claus and the "give the gift of refreshment" message found on the aforementioned floorstands. A carousel ad on the retailer's home page also supports the promotion.
For a look at other Coca-Cola account-specific activity at Dollar General click here.